# Marketing Skills for Claude: 49 Free Advertising and SEO Skills by Ryze AI > A repository of 49 free Claude skills covering Google Ads, Meta Ads, SEO and AI visibility, paired with the Ryze MCP connector for live account data access. Aimed at marketers who want Claude to read real campaign numbers rather than pasted exports. **irinabuht12-oss/marketing-skills** — 48 free Claude marketing skills (Google Ads, Meta Ads, SEO, AI visibility) + Ryze MCP: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Repository: https://github.com/irinabuht12-oss/marketing-skills - Website: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp - Stars: 2,267 · Forks: 538 - Language: Unknown - License: not declared - Published: 2026-09-10 · Updated: 2026-09-10 · Language: en - Canonical page: https://hysenlabs.com/projects/irinabuht12-oss-marketing-skills ## What the Repository Contains and Who It Is For The irinabuht12-oss/marketing-skills repository holds 49 marketing skills for Claude, organized into four folders: Google Ads, Meta Ads, SEO and AI visibility. Each skill is a Markdown instruction file that tells Claude how to carry out a specific audit or analysis task, such as finding wasted spend in a Google Ads account, detecting creative fatigue in Meta campaigns, building a programmatic SEO plan, or checking whether a brand is cited by AI answer engines like ChatGPT, Gemini and Perplexity. The primary audience is paid-media managers and SEO practitioners who run Claude regularly and want it to do account-level diagnostic work. The skills assume access to campaign data, either live via the Ryze MCP connector or pasted manually as exports. There is no server to run and no model to fine-tune; the skills operate purely by giving Claude detailed, step-by-step instructions at invocation time. ## How the Skills Work with the Ryze MCP Connector The skills are plain Markdown files. When invoked, Claude reads the instruction file and follows its steps. Without external data, Claude can only analyze what the user pastes into the conversation. The Ryze MCP connector changes that: it exposes a live read connection to Google Ads, Meta Ads, Google Analytics 4 and Search Console accounts, so Claude can pull metrics itself. Connecting the MCP in Claude Code takes one command: ```bash claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp ``` In claude.ai or Claude Desktop, the connection goes through Settings, then Connectors, then Add custom connector, using the same URL. The README notes that the connector also works in Cursor and ChatGPT. The connector is described as free; the README does not document any rate limits or data retention policy for the hosted endpoint. ## Installing the Skills in Claude Code There are three installation paths. The Claude Code plugin method is: ```bash claude plugin marketplace add irinabuht12-oss/marketing-skills claude plugin install marketing-skills@ryze ``` The second option is a manual copy: ```bash git clone https://github.com/irinabuht12-oss/marketing-skills && cp -r marketing-skills/skills/* ~/.claude/skills/ ``` The third option is a ZIP download from the repository. All three result in the same set of Markdown skill files placed where the Claude agent can find them. Running the skills requires Claude Pro, Max, Team or Enterprise at claude.ai, or Claude Code or Cursor. The README does not mention any browser extension or standalone app version. ## Skill Coverage: Audits, Comparisons and Programmatic SEO The repository table in the README lists fifteen named skills with brief descriptions. The Google Ads Audit finds wasted spend, search term leaks, negative keyword gaps and bid strategy issues. The Meta Ads Audit covers creative fatigue, audience overlap, tracking problems and scaling signals. Beyond the two main ad audits, the set includes a LinkedIn Ads Audit, a Reddit Ads Audit, an Ad Spend Allocator, an A/B Test Analyzer, a Competitor Teardown, a Landing Page Audit and a UTM and Tracking Generator. On the content side, there is an Email Sequence Writer, a Content Repurposer, a Programmatic SEO Builder and a Programmatic SEO Playbook. The ICP Research Assistant generates buyer personas with pain points, objections and buying triggers. The E2E SEO Assistant covers technical audits, content gaps, backlink opportunities and content briefs. The AI visibility folder targets brand citation in AI answer engines, which is a newer concern that conventional SEO tools do not address. ## Limitations and Cases Where These Skills Are the Wrong Tool The skills are instruction files, not autonomous agents. They depend on Claude following written steps correctly, and the quality of output varies with model version and the specifics of the account data provided. The README does not document how each skill handles edge cases such as accounts with very low traffic, non-English campaigns or unusual bidding structures. The live-data path requires connecting an external hosted endpoint to advertising accounts. Organizations with strict data handling policies may not be able to authorize that connection. In that scenario, the skills still work on pasted exports, but the user must manually export and paste data for every audit, which removes a significant part of the value proposition. The repository has no GitHub releases tagged; versioning is tracked only through commits. If a skill file is updated with a breaking change, the update arrives silently through the next `git pull` or plugin update, with no changelog visible from the skills folder itself. ## Alternative Approaches: Native Platform Tools Google Ads and Meta Ads each ship their own recommendation and diagnostics panels inside their respective interfaces. Those tools draw on the full platform data, including auction signals and cross-advertiser benchmarks that an external connector cannot access. The difference is that native tools stay inside the platform and produce structured recommendations tied to specific UI actions, while the Claude skills produce free-form analysis that the practitioner then acts on manually. For teams that want automated rules rather than AI-generated narrative audits, both platforms offer scripting environments (Google Ads Scripts, Meta's Automated Rules) that can trigger changes without human review. Claude skills are better suited to diagnostic and planning tasks where the goal is understanding rather than direct execution. ## Maintenance, Licence and Practical Considerations The last push to the repository was on 2026-09-24, which is four days before today's date. The repository is not archived. The README states that all 49 skills are free and MIT licensed, with no signup required. Built by Ryze AI, a company whose product is described as AI that runs paid ads. The Ryze MCP connector is a separate service maintained by Ryze AI; its availability and terms are independent of the open-source skill files. If the connector endpoint changes or goes offline, the live-data path breaks, though the skill files themselves remain usable with pasted data. The MIT licence on the skill files places no restrictions on use, modification or redistribution. Teams can fork the repository and modify individual skill files to match internal conventions, terminology or campaign structures without any licence obligation. ## Conclusion These skills are a practical toolkit for paid-media and SEO practitioners who already use Claude and want it to work on live account data rather than copied spreadsheets. The Ryze MCP connector is required for live access; without it the skills still run on pasted exports, which limits the audit depth. Anyone without a Claude Pro, Max, Team or Enterprise subscription, or without Claude Code or Cursor, cannot use them at all. Before adopting, confirm that connecting the Ryze MCP connector to your Google Ads or Meta Ads account meets your organization's data governance requirements, since the connector endpoint is hosted externally at connector.get-ryze.ai. ## FAQ ### How do I install marketing skills by Corey Haines on Claude? The repository is maintained by Ryze AI, not by Corey Haines. In Claude Code, run `claude plugin marketplace add irinabuht12-oss/marketing-skills` then `claude plugin install marketing-skills@ryze`. Alternatively, clone the repository and copy the contents of the skills/ folder into ~/.claude/skills/. ### How do I add marketing skills to Claude? Add the Ryze MCP connector with `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp` for live data, then install the skills via `claude plugin marketplace add irinabuht12-oss/marketing-skills` and `claude plugin install marketing-skills@ryze`. In claude.ai or Claude Desktop, add the connector URL under Settings, then Connectors. ### How do I use marketing skills for Claude Code? After installing the skills and optionally connecting the Ryze MCP connector, type a natural-language prompt such as "audit my Google Ads for wasted spend" or "why did my Meta CPA go up this week". Claude loads the relevant skill and follows its instructions, pulling live data if the connector is active. ### How do I install marketing skills on Claude? In Claude Code, run `claude plugin marketplace add irinabuht12-oss/marketing-skills` then `claude plugin install marketing-skills@ryze`. You can also clone the repository and copy the skills/ folder contents into ~/.claude/skills/, or download the all-marketing-skills.zip from the repository. ## Sources - [irinabuht12-oss/marketing-skills on GitHub](https://github.com/irinabuht12-oss/marketing-skills) - [Issues](https://github.com/irinabuht12-oss/marketing-skills/issues) - [Project website](https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp) - [README](https://github.com/irinabuht12-oss/marketing-skills/blob/main/README.md) --- Hysen Labs editorial analysis, written from the project's own repository and release notes. Cite the canonical page: https://hysenlabs.com/projects/irinabuht12-oss-marketing-skills