Zapier
No-code automation platform that connects thousands of web apps through trigger-and-action workflows called Zaps.
Overview
Zapier links web apps through automated workflows where a trigger event in one app fires one or more actions in others. It covers thousands of app integrations and supports multi-step Zaps, filters, formatters and branching logic without writing code. AI steps can summarise, classify or rewrite data as it passes through a workflow. Zapier is built for non-technical users and small teams who want to connect the software they already use without maintaining servers or custom integrations.
Key features
- Trigger-and-action Zap builder
- Multi-step Zaps with filters, paths and formatters
- AI steps for summarising and transforming data
- Thousands of app integrations
- Scheduled and webhook-triggered workflows
Pricing
- Pricing model
- Freemium
- Monthly
- From $29.99/month
- Yearly
- $239.88/year billed annually
- Free plan
- Yes
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Largest app integration library of any automation tool
- No-code setup means most users are productive within minutes
- Free tier covers basic single-step automations
Cons
- Task pricing climbs quickly with high-volume workflows
- Complex data mapping and conditional logic can feel limited compared to code-based tools
Who should use it
- Non-technical users who want to automate tasks between apps without code
- Small teams connecting CRM, email, project management and communication tools
- Teams that need a large library of ready-made app connectors
Beginner, Intermediate · Individuals, Small teams, Mid-size teams, Enterprise
Who shouldn't
- Complex data transformations requiring custom code logic
- Self-hosting or keeping automation data on private infrastructure
Facts
- Category
- AI automation
- Platforms
- Web
- Integrations
- Gmail, Slack, HubSpot, Salesforce, Google Sheets, Notion, Airtable
- API
- Available
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams, Mid-size teams, Enterprise
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- MakeAI automation
Visual workflow builder that lets users design automations as a canvas of connected modules with fine-grained data control.
From $12/month - n8nAI automation
Open-source workflow automation tool with a node-based visual editor, code steps and built-in AI agent nodes.
Open source, free to self-host - ActivepiecesAI automation
Open-source workflow automation platform with a visual builder that can be self-hosted or used via the cloud.
Open source · hosted from $20/month
Frequently asked questions
How much does Zapier cost?
From $29.99/month. $239.88/year billed annually. Checked October 4, 2026.
Does Zapier have a free plan?
Yes. Zapier has a free plan, and paid plans can be tried before buying.
Who is Zapier best for?
Non-technical users who want to automate tasks between apps without code; Small teams connecting CRM, email, project management and communication tools; Teams that need a large library of ready-made app connectors.
Which platforms does Zapier run on?
Web.
Does Zapier have an API?
Yes, Zapier offers an API.
What are the alternatives to Zapier?
Tools often weighed against Zapier include Make, n8n, Activepieces.