Apache-2.0 is the second most common licence on this site, with 8,604 projects, and it has one obligation that almost nobody implements: the NOTICE file.
What the licence says
Section 4 of the Apache licence says that if the work includes a NOTICE file, you must include a copy of it in your distribution. Section 4 also says that any derivative works you create must carry a prominent attribution notice stating that you changed the files.
Two requirements, both easy to miss, both about attribution rather than about source.
What that means in practice
If you redistribute the software, you must ship the NOTICE file with it. Not link to it — ship it. If you build a container image from a project with a NOTICE file, the notice belongs in the image, and "it is in the upstream repository" is not the same thing.
If you modify it, you must say that you changed it. This is the one that catches people. Apache-2.0 is permissive about what you may do, and it is not permissive about pretending you did not do it.
If you redistribute it, you also have to keep the copyright and licence notices in the source files.
Why it is worth the trouble
The obligation is small, and the reason it exists is that the licence is a permission, not a gift. The permission is granted on the condition that the person who receives the work can find out where it came from, including from the parts that came from you.
Apache-2.0 says you can take Apache-2.0 code, change it, use it commercially, and even patent it — and the price is that you leave the trail intact. That is a good deal, and it is the deal only if the trail is actually left.
The part that is not obvious
The NOTICE file is not the same as the licence file, and a project can have one without the other. apache/superset has an Apache-2.0 licence, and a NOTICE file as well, and the NOTICE file is a list of third-party components and their licences — which is a different kind of attribution, about the parts of the work that came from somewhere else.
If you ship the project, you are shipping that list too.