founder-skills: a pack of Claude Code skills for running a company

A prompt pack, sold as a substitute for a marketing team

The README is blunt about the pitch. It contains more than twenty Claude skills intended to help you turn Claude into a growth team, and the framing is to stop prompting from scratch and use proven marketing, copywriting and product skills that companies otherwise pay a lot of money for. That framing tells you what this is. These are not integrations with a marketing platform, they are carefully written prompt files that capture a piece of a business process and get the model to execute it. The value is in the structure rather than the model, since the model is what you already pay for. The risk is equally clear from the framing, which is that the output is a generic pattern applied to your inputs, and the output only becomes specific if you do the work of making it specific. Which is what the context file is for.

Installing them, globally or per project

There are two routes, and both are short. The terminal route uses the skills CLI to add the whole repository.

npx skills add https://github.com/ognjengt/founder-skills

A single skill can be added instead, by naming it.

npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator

The manual route is a clone and a copy, into the project directory for a single project.

git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/

And a single skill can be copied the same way, or the whole set can go into your home directory to be available across all projects.

cp -r founder-skills/skills/* ~/.claude/skills/

The project directory and the home directory are the two scopes, and the difference is whether the marketing prompts know about the product they are writing for. The context file mechanism below is what bridges that, since a globally installed skill can still read a context file from the project it is run in.

The context file is what makes the output yours

The customisation section is the part that determines whether these skills are useful or just noise. You create a file called FOUNDER_CONTEXT.md in your project root and copy the template from the repository, then replace the fields with your own values. The fields are company name and industry, target audience and value proposition, brand voice and tone, business goals, and products or services. The README says the skills automatically check for this file and use it to personalise their outputs, and that each project can have its own context file for different businesses or clients. That is the mechanism that makes a prompt pack work across a consultancy or an agency, and it is also the step most people will skip, which is why the output of an unconfigured install is generic. The template lives at the repository root as FOUNDER_CONTEXT.md, so it is a file you copy rather than a form you fill in somewhere else.

What is actually in the pack, skill by skill

The skills table is the substance, and each entry says what the skill does rather than what it is called. sop-creator produces detailed standard operating procedures for business processes. cro-optimization analyses landing pages against 13 conversion principles and gives recommendations with before and after examples. viral-hook-creator and lead-magnet-generator produce hooks and lead magnet posts with calls to action, in quick and detailed formats for Twitter/X and LinkedIn. strategic-planning analyses the business to deliver three specific high-impact next moves for growth, asking diagnostic questions to uncover bottlenecks. go-to-market-plan delivers three strategies tailored to product, stage and market, asking about product readiness, the ideal customer profile, competitive positioning and distribution channels. There are writers for X and for LinkedIn, an outreach-specialist for cold email and DMs, competitor-intel with verified metrics and predicted next moves, a brand-copywriter using frameworks such as AIDA and PAS, a pricing-strategist with tiered plans and interactive questions, a prd-generator, a product-hunt-launch-plan, and marketing-ideas which draws on a database of more than 160 strategies.

The voice matching is the most opinionated part

Two of the skills name creators, and that is the detail to think about before you install them. The x-writer creates three posts in different proven formats with creator voice matching, and the README names Hormozi, Naval, Gazdecki, Dakota, Machina and Ognjen as the voices, using more than 51 post templates and 8 format structures. The linkedin-writer does the same with 8 plus post templates and 7 format structures named for the shapes, Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take and Quick Hack. The prd-generator is described as generating professional PRD documents optimised for AI coding tools, asking clarifying questions and outputting a PDF to a prd_outputs directory, which is a different target audience from the marketing skills, aimed at engineers who want a specification they can feed to a coding agent. The pack is therefore three overlapping groups, business analysis, content production, and technical documentation.

How the skills are invoked, and how to add your own

Once installed, a skill is invoked in Claude Code by typing its slash command with a request.

/sop-creator create an employee onboarding process

/linkedin-writer write a post about our new product launch

The structure of a skill is documented in the contributing section, and it is minimal: a directory under skills holding a SKILL.md with the main skill definition and a references directory for extra documents.

A directory with a SKILL.md and an optional references directory, and that is the whole extension mechanism. Contributors are pointed at CLAUDE.md for the development guidelines, and the repository root carries that file, a .claude-plugin directory, a bin directory with a CLI, and the packaging image. The manifest registers a binary named founder-skills pointing at a CLI script, with the package name and version at 1.0.0, the author as Ognjen Gatalo, and the MIT licence. The last push was on 2026-05-18 and the repository is not archived.

Editorial conclusion

founder-skills fits a founder or a small marketing team that already uses Claude Code and wants a set of repeatable business prompts rather than starting from a blank box each time, and who is willing to fill in a context file so the output is about their business. It does not fit a team that needs a content production system with review workflows, versioning and an approval chain, since a skill is a prompt, not a pipeline. Verify first that the skills you actually need are in the list, read the context file template before you install, because every skill keys off it, and be clear with yourself about the tone the templates push towards, since the marketing skills are deliberately patterned on specific creators.

Frequently asked questions

Official sources

1. Issues
2. License: MIT
3. ognjengt/founder-skills on GitHub
4. README