Wix
Drag-and-drop website builder with an AI site generator, online store, booking system and marketing tools in one platform.
Overview
Wix is an all-in-one website platform that offers a drag-and-drop editor and an AI-powered site generator that builds a first draft from a short description of your business. It covers personal and business websites, online stores, service booking, blogs and portfolios. The platform includes built-in marketing tools such as email campaigns, SEO settings and social media posting. Mobile and desktop previews are available in the editor, and all plans include free hosting on Wix's infrastructure.
Key features
- Drag-and-drop visual editor
- AI site generator from a business description
- Online store with payment processing
- Service booking and appointment management
- Built-in email marketing and SEO tools
Pricing
- Pricing model
- Freemium
- Monthly
- Pricing information is currently unavailable.
- Yearly
- Not on record
- Free plan
- Yes
- Free trial
- Not on record
- Last verified
- Checked October 4, 2026
Pros
- Very broad feature set covering website, store and booking in one place
- Large template library for many industries
- No technical knowledge required to get started
Cons
- Sites cannot be migrated off the Wix platform
- Template layout cannot be changed after initial selection
Who should use it
- Small businesses and freelancers who want a full website with marketing tools
- Service businesses that need online booking alongside their site
- First-time site owners who want a guided setup
Beginner, Intermediate · Individuals, Small teams, Mid-size teams, Enterprise
Who shouldn't
- Developers who need to export clean code or host elsewhere
- Large e-commerce operations with complex inventory or logistics needs
Facts
- Category
- AI website and app builders
- Platforms
- Web, iOS, Android
- Integrations
- Google Analytics, Facebook Pixel, Mailchimp, PayPal, Stripe, Zapier
- API
- Not on record
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams, Mid-size teams, Enterprise
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- SquarespaceAI website and app builders
All-in-one website builder known for polished design templates, covering portfolios, business sites and online stores.
From $25/month - WebflowAI website and app builders
Visual website builder with a full CSS layout engine, a CMS and an AI assistant for generating and editing page content.
From $25/month - FramerAI website and app builders
Design-focused website builder with AI layout and copy generation, built for portfolios, landing pages and marketing sites.
From $10/month, billed annually - Hostinger Website BuilderAI website and app builders
AI-assisted website builder bundled with Hostinger web hosting, covering business sites, online stores and portfolios.
Pricing information is currently unavailable.
Frequently asked questions
How much does Wix cost?
Pricing information is currently unavailable. Checked October 4, 2026.
Does Wix have a free plan?
Yes. Wix has a free plan.
Who is Wix best for?
Small businesses and freelancers who want a full website with marketing tools; Service businesses that need online booking alongside their site; First-time site owners who want a guided setup.
Which platforms does Wix run on?
Web, iOS, Android.
Does Wix have an API?
Our data does not list a public API for Wix.
What are the alternatives to Wix?
Tools often weighed against Wix include Squarespace, Webflow, Framer, Hostinger Website Builder.