Compare other tools| Tool | Squarespace | Wix |
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| Price | From $25/month$228/year billed annually | Pricing information is currently unavailable. |
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| Free plan | Free trial | Free plan |
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| Best for | - Creatives and freelancers who want a visually polished portfolio
- Small businesses and restaurants that need a professional site with e-commerce
- Brand-conscious teams that value consistent, refined templates
| - Small businesses and freelancers who want a full website with marketing tools
- Service businesses that need online booking alongside their site
- First-time site owners who want a guided setup
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| Ease of use | Usable by beginners | Usable by beginners |
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| Key features | - Professionally designed templates
- AI-assisted copy writing
- Online store with physical, digital and appointment products
- Built-in blogging and portfolio tools
- Analytics and basic SEO tools
| - Drag-and-drop visual editor
- AI site generator from a business description
- Online store with payment processing
- Service booking and appointment management
- Built-in email marketing and SEO tools
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| Integrations | Google Analytics, Mailchimp, Stripe, PayPal, Zapier, Instagram | Google Analytics, Facebook Pixel, Mailchimp, PayPal, Stripe, Zapier |
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| API | Not on record | Not on record |
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| Skill level | Beginner, Intermediate | Beginner, Intermediate |
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| Platforms | Web, iOS, Android | Web, iOS, Android |
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| Main advantages | - High-quality, design-consistent templates out of the box
- All-in-one with hosting, analytics and e-commerce included
- Easy to use without any technical knowledge
| - Very broad feature set covering website, store and booking in one place
- Large template library for many industries
- No technical knowledge required to get started
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| Main disadvantages | - No free plan; a paid subscription is required to publish
- Customisation is more limited than canvas-based builders
| - Sites cannot be migrated off the Wix platform
- Template layout cannot be changed after initial selection
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| Data checked | Checked October 4, 2026 | Checked October 4, 2026 |
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| Try Squarespace | Try Wix |
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Which one to choose
Choose Squarespace if
- Creatives and freelancers who want a visually polished portfolio
- Small businesses and restaurants that need a professional site with e-commerce
- Brand-conscious teams that value consistent, refined templates
Read review
Choose Wix if
- Small businesses and freelancers who want a full website with marketing tools
- Service businesses that need online booking alongside their site
- First-time site owners who want a guided setup
Read review