HeyGen
AI avatar video platform for creating presenter-style videos with custom digital avatars.
Overview
HeyGen creates AI avatar videos where a digital presenter delivers a script in a chosen voice and appearance. It supports custom avatar creation from a photo or short video recording, over 300 voices, and automatic translation with lip sync for over 40 languages. The platform is used for marketing explainers, onboarding, product demos, and training content. It runs as a web app and exposes an API for programmatic video generation.
Key features
- Custom avatar creation from video or photo
- 300+ AI voices
- Auto-translation and lip sync for 40+ languages
- Screen and webcam recording
- API for video generation
- Templates for common use cases
Pricing
- Pricing model
- Freemium
- Monthly
- From $29/month
- Yearly
- $288/year billed annually
- Free plan
- Yes
- Free trial
- Not on record
- Last verified
- Checked October 4, 2026
Pros
- Realistic avatars with accurate lip sync
- Multi-language dubbing completed in one step
- Large template library to get started quickly
Cons
- Free plan limits video length and watermarks output
- Avatar realism can break on unusual expressions or fast movements
Who should use it
- Marketing and explainer videos with a digital presenter
- Training and onboarding content at scale without a camera
- Translating a video into multiple languages with lip sync
Beginner, Intermediate · Individuals, Small teams, Mid-size teams
Who shouldn't
- Generating cinematic footage from a text prompt
- Short-form clip editing for social media
Facts
- Category
- AI video generators
- Platforms
- Web, API
- Integrations
- Zapier, HubSpot, Salesforce, Canva
- API
- Available
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams, Mid-size teams
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- SynthesiaAI video generators
Enterprise AI video platform that generates presenter videos from a script using digital avatars.
From $19/monthNot yet verified - InVideo AIAI video generators
AI video creator that builds YouTube and social videos from a text prompt or script.
From $20/month - FlikiAI video generators
Turns scripts, blog posts, and ideas into videos using AI voices and stock clips.
From $28/month - CapCutAI video generators
Video editor from ByteDance designed for short-form social content, with AI tools built in.
Pricing information is currently unavailable. - VEEDAI video generators
Online video editor with AI tools for captions, subtitles, translation, and avatar videos.
From $12.25/month, billed annuallyNot yet verified
Frequently asked questions
How much does HeyGen cost?
From $29/month. $288/year billed annually. Checked October 4, 2026.
Does HeyGen have a free plan?
Yes. HeyGen has a free plan.
Who is HeyGen best for?
Marketing and explainer videos with a digital presenter; Training and onboarding content at scale without a camera; Translating a video into multiple languages with lip sync.
Which platforms does HeyGen run on?
Web, API.
Does HeyGen have an API?
Yes, HeyGen offers an API.
What are the alternatives to HeyGen?
Tools often weighed against HeyGen include Synthesia, InVideo AI, Fliki, CapCut, VEED.