AI tools for SEO
AI SEO tools ranked by fit: content briefs and optimisation scores, keyword research, and site-wide audits.
SEO tools with AI built in do two things: tell you what a page needs to cover to compete for a query, and help you write it. The first is the part general assistants cannot do, because it depends on search data.
A content optimiser is enough if you write and want guidance per article. A full suite adds keyword databases, rank tracking and technical audits, and costs accordingly.
Top 4 tools for this
Frase
SEO content workflow tool that researches the top-ranking pages and helps writers produce briefs and drafts in one place.
Built for SEO content and optimisation and blog posts and articles.
From $49/month · Free trial · Checked October 4, 2026
Surfer
SEO content editor that scores drafts against top-ranking pages and guides writers to cover the right topics.
Built for SEO content and optimisation and blog posts and articles.
From $49/month, billed annually · No free plan on record · Not yet verified by our editors. Confirm on the official site.
Jasper
AI writing platform for marketing teams that drafts brand-consistent copy at scale.
Built for blog posts and articles; also covers SEO content and optimisation, though it is not its main job.
From $69/month · Free trial · Checked October 4, 2026
Semrush
All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.
Built for SEO content and optimisation. Not listed for blog posts and articles.
From $139/month · Free plan · Not yet verified by our editors. Confirm on the official site.
How these are ranked: Tools are ordered by the advisor's match score for this use case alone: no budget, skill level or other preference is assumed. Tell the advisor yours to get a personal top three.
What to check before you choose
- Where its keyword and ranking data come from, and for which countries
- Limits on articles, audits or tracked keywords per month
- Integrations with your CMS or writing tool
- Whether the plan covers the number of sites you manage