Frase
SEO content workflow tool that researches the top-ranking pages and helps writers produce briefs and drafts in one place.
Overview
Frase pulls the top search results for a query, extracts topics, questions and competitor headings, and builds a content brief automatically. Writers then draft or expand content in the same editor, which tracks how well the piece covers the expected topics. An AI writer can fill in sections based on the brief and research context. Frase is aimed at SEO content writers and content managers who want to handle research and writing without separate subscriptions. It does not cover backlinks, site health or rank tracking.
Key features
- Automated content briefs from SERP research
- Topic score tracking in the editor
- AI content generation using the brief as context
- Question extraction from People Also Ask and forums
- Team workspace for multiple writers
Pricing
- Pricing model
- Subscription
- Monthly
- From $49/month
- Yearly
- $468/year billed annually
- Free plan
- No
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Combines SERP research and writing in one step
- Question extraction helps writers answer reader intent
- Lower entry cost than full-suite SEO platforms
Cons
- No backlink or site health features
- AI output quality depends on the brief inputs
Who should use it
- SEO writers who want research and writing in a single tool
- Content managers building briefs for a team of writers
- Teams that produce many articles and need to speed up the brief process
Beginner, Intermediate · Individuals, Small teams
Who shouldn't
- Backlink research, technical audits or rank tracking
- Paid advertising or social media work
Facts
- Category
- AI marketing
- Platforms
- Web
- Integrations
- WordPress, Google Search Console
- API
- Not on record
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- SurferAI marketing
SEO content editor that scores drafts against top-ranking pages and guides writers to cover the right topics.
From $49/month, billed annuallyNot yet verified - SemrushAI marketing
All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.
From $139/monthNot yet verified - JasperAI writing
AI writing platform for marketing teams that drafts brand-consistent copy at scale.
From $69/month
Frequently asked questions
How much does Frase cost?
From $49/month. $468/year billed annually. Checked October 4, 2026.
Does Frase have a free plan?
Frase has no permanent free plan on record, but it offers a free trial.
Who is Frase best for?
SEO writers who want research and writing in a single tool; Content managers building briefs for a team of writers; Teams that produce many articles and need to speed up the brief process.
Which platforms does Frase run on?
Web.
Does Frase have an API?
Our data does not list a public API for Frase.
What are the alternatives to Frase?
Tools often weighed against Frase include Surfer, Semrush, Jasper.