Semrush
All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.
Overview
Semrush provides keyword research, site auditing, backlink analysis, rank tracking and competitive intelligence in one platform. An AI writing assistant helps draft and optimise content against target keywords, and a social media toolkit schedules and analyses posts across networks. The platform covers the full digital marketing workflow from discovery through to reporting. It is built for marketing teams and agencies that need broad coverage across SEO, content and paid channels rather than a single focused tool.
Key features
- Keyword research with volume and difficulty data
- Site health audit
- Backlink database and gap analysis
- AI writing assistant with SEO recommendations
- Social media scheduling and analytics
- Advertising research and competitor ad copy
Pricing
- Pricing model
- Subscription
- Monthly
- From $139/month
- Yearly
- $1407.96/year billed annually
- Free plan
- Yes
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Covers nearly every organic and paid channel research need in one tool
- Competitive intelligence shows exact keywords and ads competitors use
- Extensive reporting for client presentations
Cons
- Expensive for small teams who only need one or two features
- Steeper learning curve than single-purpose SEO tools
Who should use it
- Marketing teams that need keyword, backlink and site audit tools together
- Agencies managing multiple client domains
- Teams running both organic and paid search
Intermediate, Advanced · Individuals, Small teams, Mid-size teams, Enterprise
Who shouldn't
- Solo bloggers who need only basic keyword ideas
- Local businesses on a tight budget
Facts
- Category
- AI marketing
- Platforms
- Web, Browser extension
- Integrations
- Google Analytics, Google Search Console, Trello, Zapier, WordPress
- API
- Available
- Skill level
- Intermediate, Advanced
- Team size
- Individuals, Small teams, Mid-size teams, Enterprise
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- SurferAI marketing
SEO content editor that scores drafts against top-ranking pages and guides writers to cover the right topics.
From $49/month, billed annually - FraseAI marketing
SEO content workflow tool that researches the top-ranking pages and helps writers produce briefs and drafts in one place.
From $49/month - HubSpotAI marketing
CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
From $7/month - BufferAI marketing
Social media scheduling tool with an AI assistant for drafting posts and repurposing content across platforms.
From $5/month
Frequently asked questions
How much does Semrush cost?
From $139/month. $1407.96/year billed annually. Checked October 4, 2026.
Does Semrush have a free plan?
Yes. Semrush has a free plan, and paid plans can be tried before buying.
Who is Semrush best for?
Marketing teams that need keyword, backlink and site audit tools together; Agencies managing multiple client domains; Teams running both organic and paid search.
Which platforms does Semrush run on?
Web, Browser extension.
Does Semrush have an API?
Yes, Semrush offers an API.
What are the alternatives to Semrush?
Tools often weighed against Semrush include Surfer, Frase, HubSpot, Buffer.