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Comparison

Frase vs Semrush

Frase and Semrush side by side, from the same structured data our advisor scores against. Where we have no verified information the table says so.

ToolFraseSemrush
PriceFrom $49/month$468/year billed annuallyFrom $139/month$1407.96/year billed annually
Free planFree trialFree plan
Best for
  • SEO writers who want research and writing in a single tool
  • Content managers building briefs for a team of writers
  • Teams that produce many articles and need to speed up the brief process
  • Marketing teams that need keyword, backlink and site audit tools together
  • Agencies managing multiple client domains
  • Teams running both organic and paid search
Ease of useUsable by beginnersTakes some experience
Key features
  • Automated content briefs from SERP research
  • Topic score tracking in the editor
  • AI content generation using the brief as context
  • Question extraction from People Also Ask and forums
  • Team workspace for multiple writers
  • Keyword research with volume and difficulty data
  • Site health audit
  • Backlink database and gap analysis
  • AI writing assistant with SEO recommendations
  • Social media scheduling and analytics
IntegrationsWordPress, Google Search ConsoleGoogle Analytics, Google Search Console, Trello, Zapier, WordPress
APINot on recordAvailable
Skill levelBeginner, IntermediateIntermediate, Advanced
PlatformsWebWeb, Browser extension
Main advantages
  • Combines SERP research and writing in one step
  • Question extraction helps writers answer reader intent
  • Lower entry cost than full-suite SEO platforms
  • Covers nearly every organic and paid channel research need in one tool
  • Competitive intelligence shows exact keywords and ads competitors use
  • Extensive reporting for client presentations
Main disadvantages
  • No backlink or site health features
  • AI output quality depends on the brief inputs
  • Expensive for small teams who only need one or two features
  • Steeper learning curve than single-purpose SEO tools
Data checkedChecked October 4, 2026Checked October 4, 2026
Try FraseTry Semrush

Which one to choose

Choose Frase if

  • SEO writers who want research and writing in a single tool
  • Content managers building briefs for a team of writers
  • Teams that produce many articles and need to speed up the brief process

Read review

Choose Semrush if

  • Marketing teams that need keyword, backlink and site audit tools together
  • Agencies managing multiple client domains
  • Teams running both organic and paid search

Read review