Hootsuite
Social media management platform for scheduling, engaging and reporting across multiple channels for mid-size and enterprise teams.
Overview
Hootsuite centralises social media publishing, comment management, brand monitoring and paid social promotion for teams managing multiple accounts across networks. OwlyWriter AI drafts captions, rewrites existing posts and suggests the best times to publish based on audience data. Advanced features cover employee advocacy, social listening and detailed cross-channel reports. Hootsuite is aimed at social media teams in mid-size and enterprise organisations that need approvals workflows, role permissions and compliance controls alongside everyday scheduling.
Key features
- Unified inbox for comments and messages across networks
- AI caption writing and post timing recommendations
- Social listening and brand mention monitoring
- Paid social integration for boosting posts
- Custom analytics reports and dashboards
Pricing
- Pricing model
- Subscription
- Monthly
- From $99/month, billed annually
- Yearly
- $1188/year billed annually
- Free plan
- No
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Covers organic, paid, listening and advocacy in one place
- Role-based permissions suit teams with strict approval chains
- Long track record and wide network support
Cons
- Cost is high compared to lighter scheduling tools
- Feature depth can be overwhelming for small teams
Who should use it
- Social media teams that manage many accounts across multiple brands
- Organisations that need approvals, role permissions and compliance controls
- Teams combining organic and paid social in one dashboard
Beginner, Intermediate · Small teams, Mid-size teams, Enterprise
Who shouldn't
- Solo creators looking for a simple, affordable scheduling tool
- Brands whose primary need is image or video generation
Facts
- Category
- AI marketing
- Platforms
- Web, iOS, Android
- Integrations
- Canva, Google Analytics, Slack, Salesforce, Adobe Creative Cloud, Zapier
- API
- Available
- Skill level
- Beginner, Intermediate
- Team size
- Small teams, Mid-size teams, Enterprise
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- BufferAI marketing
Social media scheduling tool with an AI assistant for drafting posts and repurposing content across platforms.
From $5/month - SemrushAI marketing
All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.
From $139/month - HubSpotAI marketing
CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
From $7/month - Predis.aiAI marketing
Social media content generator that produces captions, images and short videos ready to post across multiple platforms.
From $24/month
Frequently asked questions
How much does Hootsuite cost?
From $99/month, billed annually. $1188/year billed annually. Checked October 4, 2026.
Does Hootsuite have a free plan?
Hootsuite has no permanent free plan on record, but it offers a free trial.
Who is Hootsuite best for?
Social media teams that manage many accounts across multiple brands; Organisations that need approvals, role permissions and compliance controls; Teams combining organic and paid social in one dashboard.
Which platforms does Hootsuite run on?
Web, iOS, Android.
Does Hootsuite have an API?
Yes, Hootsuite offers an API.
What are the alternatives to Hootsuite?
Tools often weighed against Hootsuite include Buffer, Semrush, HubSpot, Predis.ai.