HubSpot
CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
Overview
HubSpot provides a free CRM that stores contacts and company data, with paid hubs that add email marketing, landing page building, social media publishing, ad management and marketing automation. AI features include email and content generation, a chatbot builder, predictive lead scoring and a reporting assistant. The system is designed for growing businesses that want marketing, sales and customer data connected in one place rather than managed across separate tools. Each hub can be bought and used independently.
Key features
- Email marketing with AI content generation
- Landing page and form builder
- Marketing automation workflows
- CRM with contact and deal tracking
- AI chatbot builder
- Ad management and tracking
Pricing
- Pricing model
- Freemium
- Monthly
- From $7/month
- Yearly
- Not on record
- Free plan
- Yes
- Free trial
- Not on record
- Last verified
- Checked October 4, 2026
Pros
- Free CRM tier provides real value before any paid upgrade
- All hubs share the same contact database, reducing data silos
- Extensive third-party integrations and a large partner ecosystem
Cons
- Costs rise quickly when adding multiple hubs at higher contact volumes
- Advanced automation requires a higher-tier plan
Who should use it
- Growing businesses that want marketing and sales data in one CRM
- Teams running email campaigns alongside paid ads and landing pages
- Companies that want to start free and add features as they scale
Beginner, Intermediate · Individuals, Small teams, Mid-size teams, Enterprise
Who shouldn't
- Deep SEO content workflows or keyword ranking tools
- Businesses that only need a standalone email marketing tool
Facts
- Category
- AI marketing
- Platforms
- Web, iOS, Android
- Integrations
- Salesforce, Slack, Zapier, WordPress, Shopify, Google Analytics
- API
- Available
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams, Mid-size teams, Enterprise
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- MailchimpAI marketing
Email marketing platform for building, sending and analysing campaigns and automated email sequences.
Pricing information is currently unavailable. - Apollo.ioAI marketing
Sales intelligence platform with a B2B contact database, email sequencing and AI-personalised outreach tools.
Pricing information is currently unavailable. - ClayAI marketing
Data enrichment and go-to-market platform that pulls contact information from dozens of sources and automates personalised outreach.
From $167/month - SemrushAI marketing
All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.
From $139/month
Frequently asked questions
How much does HubSpot cost?
From $7/month. Checked October 4, 2026.
Does HubSpot have a free plan?
Yes. HubSpot has a free plan.
Who is HubSpot best for?
Growing businesses that want marketing and sales data in one CRM; Teams running email campaigns alongside paid ads and landing pages; Companies that want to start free and add features as they scale.
Which platforms does HubSpot run on?
Web, iOS, Android.
Does HubSpot have an API?
Yes, HubSpot offers an API.
What are the alternatives to HubSpot?
Tools often weighed against HubSpot include Mailchimp, Apollo.io, Clay, Semrush.