Marketing Skills for Claude: 49 Free Advertising and SEO Skills by Ryze AI

What the Repository Contains and Who It Is For

The irinabuht12-oss/marketing-skills repository holds 49 marketing skills for Claude, organized into four folders: Google Ads, Meta Ads, SEO and AI visibility. Each skill is a Markdown instruction file that tells Claude how to carry out a specific audit or analysis task, such as finding wasted spend in a Google Ads account, detecting creative fatigue in Meta campaigns, building a programmatic SEO plan, or checking whether a brand is cited by AI answer engines like ChatGPT, Gemini and Perplexity.

The primary audience is paid-media managers and SEO practitioners who run Claude regularly and want it to do account-level diagnostic work. The skills assume access to campaign data, either live via the Ryze MCP connector or pasted manually as exports. There is no server to run and no model to fine-tune; the skills operate purely by giving Claude detailed, step-by-step instructions at invocation time.

How the Skills Work with the Ryze MCP Connector

The skills are plain Markdown files. When invoked, Claude reads the instruction file and follows its steps. Without external data, Claude can only analyze what the user pastes into the conversation. The Ryze MCP connector changes that: it exposes a live read connection to Google Ads, Meta Ads, Google Analytics 4 and Search Console accounts, so Claude can pull metrics itself.

Connecting the MCP in Claude Code takes one command:

claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp

In claude.ai or Claude Desktop, the connection goes through Settings, then Connectors, then Add custom connector, using the same URL. The README notes that the connector also works in Cursor and ChatGPT. The connector is described as free; the README does not document any rate limits or data retention policy for the hosted endpoint.

Installing the Skills in Claude Code

There are three installation paths. The Claude Code plugin method is:

claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryze

The second option is a manual copy:

git clone https://github.com/irinabuht12-oss/marketing-skills && cp -r marketing-skills/skills/* ~/.claude/skills/

The third option is a ZIP download from the repository. All three result in the same set of Markdown skill files placed where the Claude agent can find them.

Running the skills requires Claude Pro, Max, Team or Enterprise at claude.ai, or Claude Code or Cursor. The README does not mention any browser extension or standalone app version.

Skill Coverage: Audits, Comparisons and Programmatic SEO

The repository table in the README lists fifteen named skills with brief descriptions. The Google Ads Audit finds wasted spend, search term leaks, negative keyword gaps and bid strategy issues. The Meta Ads Audit covers creative fatigue, audience overlap, tracking problems and scaling signals. Beyond the two main ad audits, the set includes a LinkedIn Ads Audit, a Reddit Ads Audit, an Ad Spend Allocator, an A/B Test Analyzer, a Competitor Teardown, a Landing Page Audit and a UTM and Tracking Generator.

On the content side, there is an Email Sequence Writer, a Content Repurposer, a Programmatic SEO Builder and a Programmatic SEO Playbook. The ICP Research Assistant generates buyer personas with pain points, objections and buying triggers. The E2E SEO Assistant covers technical audits, content gaps, backlink opportunities and content briefs. The AI visibility folder targets brand citation in AI answer engines, which is a newer concern that conventional SEO tools do not address.

Limitations and Cases Where These Skills Are the Wrong Tool

The skills are instruction files, not autonomous agents. They depend on Claude following written steps correctly, and the quality of output varies with model version and the specifics of the account data provided. The README does not document how each skill handles edge cases such as accounts with very low traffic, non-English campaigns or unusual bidding structures.

The live-data path requires connecting an external hosted endpoint to advertising accounts. Organizations with strict data handling policies may not be able to authorize that connection. In that scenario, the skills still work on pasted exports, but the user must manually export and paste data for every audit, which removes a significant part of the value proposition.

The repository has no GitHub releases tagged; versioning is tracked only through commits. If a skill file is updated with a breaking change, the update arrives silently through the next `git pull` or plugin update, with no changelog visible from the skills folder itself.

Alternative Approaches: Native Platform Tools

Google Ads and Meta Ads each ship their own recommendation and diagnostics panels inside their respective interfaces. Those tools draw on the full platform data, including auction signals and cross-advertiser benchmarks that an external connector cannot access. The difference is that native tools stay inside the platform and produce structured recommendations tied to specific UI actions, while the Claude skills produce free-form analysis that the practitioner then acts on manually.

For teams that want automated rules rather than AI-generated narrative audits, both platforms offer scripting environments (Google Ads Scripts, Meta's Automated Rules) that can trigger changes without human review. Claude skills are better suited to diagnostic and planning tasks where the goal is understanding rather than direct execution.

Maintenance, Licence and Practical Considerations

The last push to the repository was on 2026-09-24, which is four days before today's date. The repository is not archived. The README states that all 49 skills are free and MIT licensed, with no signup required.

Built by Ryze AI, a company whose product is described as AI that runs paid ads. The Ryze MCP connector is a separate service maintained by Ryze AI; its availability and terms are independent of the open-source skill files. If the connector endpoint changes or goes offline, the live-data path breaks, though the skill files themselves remain usable with pasted data.

The MIT licence on the skill files places no restrictions on use, modification or redistribution. Teams can fork the repository and modify individual skill files to match internal conventions, terminology or campaign structures without any licence obligation.

Editorial conclusion

These skills are a practical toolkit for paid-media and SEO practitioners who already use Claude and want it to work on live account data rather than copied spreadsheets. The Ryze MCP connector is required for live access; without it the skills still run on pasted exports, which limits the audit depth. Anyone without a Claude Pro, Max, Team or Enterprise subscription, or without Claude Code or Cursor, cannot use them at all. Before adopting, confirm that connecting the Ryze MCP connector to your Google Ads or Meta Ads account meets your organization's data governance requirements, since the connector endpoint is hosted externally at connector.get-ryze.ai.

Frequently asked questions

Official sources

1. irinabuht12-oss/marketing-skills on GitHub
2. Issues
3. Project website
4. README