Apollo.io
Sales intelligence platform with a B2B contact database, email sequencing and AI-personalised outreach tools.
Overview
Apollo.io combines a large B2B contact and company database with outreach tools for sequenced email, phone calls and LinkedIn messages. It scores and enriches contact records with job title, technology stack and intent signals, and connects to CRM platforms to keep data in sync. AI features generate personalised first-line email drafts and a conversation intelligence module analyses sales calls. Apollo is primarily used by sales development teams doing cold outreach and lead generation, not by content marketers or brand managers.
Key features
- B2B contact and company database with filters
- Email sequencing with automated follow-ups
- AI-personalised opening lines
- Dialer for call steps in sequences
- CRM sync with Salesforce and HubSpot
- Intent data and technology stack filters
Pricing
- Pricing model
- Freemium
- Monthly
- Pricing information is currently unavailable.
- Yearly
- Not on record
- Free plan
- Yes
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Contact database and sequencing in one tool removes the need for separate services
- Intent data helps prioritise outreach to accounts showing buying signals
- Free tier gives access to a limited number of verified contacts
Cons
- Data accuracy for some regions and industries can be inconsistent
- Feature depth is unnecessary for teams doing low-volume outreach
Who should use it
- Sales development representatives building targeted outreach lists
- Revenue teams that want contact data and sequencing in one tool
- Organisations enriching CRM records with verified email and company data
Intermediate, Advanced · Individuals, Small teams, Mid-size teams, Enterprise
Who shouldn't
- Content marketers or social media managers
- Outbound to consumers rather than business buyers
Facts
- Category
- AI marketing
- Platforms
- Web, Browser extension
- Integrations
- Salesforce, HubSpot, Outreach, Salesloft, Slack, Zapier
- API
- Available
- Skill level
- Intermediate, Advanced
- Team size
- Individuals, Small teams, Mid-size teams, Enterprise
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- ClayAI marketing
Data enrichment and go-to-market platform that pulls contact information from dozens of sources and automates personalised outreach.
From $167/month - HubSpotAI marketing
CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
From $7/month - MailchimpAI marketing
Email marketing platform for building, sending and analysing campaigns and automated email sequences.
Pricing information is currently unavailable.Not yet verified - SemrushAI marketing
All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.
From $139/monthNot yet verified
Frequently asked questions
How much does Apollo.io cost?
Pricing information is currently unavailable. Checked October 4, 2026.
Does Apollo.io have a free plan?
Yes. Apollo.io has a free plan, and paid plans can be tried before buying.
Who is Apollo.io best for?
Sales development representatives building targeted outreach lists; Revenue teams that want contact data and sequencing in one tool; Organisations enriching CRM records with verified email and company data.
Which platforms does Apollo.io run on?
Web, Browser extension.
Does Apollo.io have an API?
Yes, Apollo.io offers an API.
What are the alternatives to Apollo.io?
Tools often weighed against Apollo.io include Clay, HubSpot, Mailchimp, Semrush.