Mailchimp
Email marketing platform for building, sending and analysing campaigns and automated email sequences.
Overview
Mailchimp lets users design email campaigns with a drag-and-drop builder, segment audiences, set up automated sequences and track open and click data. AI tools suggest subject lines, predict the best send time and generate email copy from a brief. A landing page builder and a basic website builder are included. Mailchimp suits small businesses and creators who want to send newsletters or promotional emails to a list, though pricing scales with contact count and advanced segmentation requires higher-tier plans.
Key features
- Drag-and-drop email builder with templates
- AI subject line and copy suggestions
- Automated welcome, abandoned cart and re-engagement sequences
- Audience segmentation and tagging
- Send-time optimisation
- Basic landing page builder
Pricing
- Pricing model
- Freemium
- Monthly
- Pricing information is currently unavailable.
- Yearly
- Not on record
- Free plan
- Yes
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Free plan covers a small list with most core features
- Large template library speeds up email design
- Wide integration support connects to most e-commerce and CMS platforms
Cons
- Pricing climbs with list size and can be costly for larger audiences
- Advanced segmentation and A/B testing locked to higher plans
Who should use it
- Small businesses sending regular newsletters or promotional emails
- Creators monetising a subscriber list
- Teams wanting email and a basic landing page in one tool
Beginner, Intermediate · Individuals, Small teams, Mid-size teams
Who shouldn't
- Large-volume senders where per-contact pricing becomes expensive
- Teams that need a full CRM or deep sales pipeline tracking
Facts
- Category
- AI marketing
- Platforms
- Web, iOS, Android
- Integrations
- Shopify, WordPress, Salesforce, Zapier, Canva, WooCommerce
- API
- Available
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams, Mid-size teams
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- HubSpotAI marketing
CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
From $7/month - Apollo.ioAI marketing
Sales intelligence platform with a B2B contact database, email sequencing and AI-personalised outreach tools.
Pricing information is currently unavailable. - JasperAI writing
AI writing platform for marketing teams that drafts brand-consistent copy at scale.
From $69/month
Frequently asked questions
How much does Mailchimp cost?
Pricing information is currently unavailable. Checked October 4, 2026.
Does Mailchimp have a free plan?
Yes. Mailchimp has a free plan, and paid plans can be tried before buying.
Who is Mailchimp best for?
Small businesses sending regular newsletters or promotional emails; Creators monetising a subscriber list; Teams wanting email and a basic landing page in one tool.
Which platforms does Mailchimp run on?
Web, iOS, Android.
Does Mailchimp have an API?
Yes, Mailchimp offers an API.
What are the alternatives to Mailchimp?
Tools often weighed against Mailchimp include HubSpot, Apollo.io, Jasper.