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Comparison

HubSpot vs Mailchimp

HubSpot and Mailchimp side by side, from the same structured data our advisor scores against. Where we have no verified information the table says so.

Tool	HubSpot	Mailchimp
Price	From $7/month	Pricing information is currently unavailable.
Free plan	Free plan	Free plan
Best for	Growing businesses that want marketing and sales data in one CRM Teams running email campaigns alongside paid ads and landing pages Companies that want to start free and add features as they scale	Small businesses sending regular newsletters or promotional emails Creators monetising a subscriber list Teams wanting email and a basic landing page in one tool
Ease of use	Usable by beginners	Usable by beginners
Key features	Email marketing with AI content generation Landing page and form builder Marketing automation workflows CRM with contact and deal tracking AI chatbot builder	Drag-and-drop email builder with templates AI subject line and copy suggestions Automated welcome, abandoned cart and re-engagement sequences Audience segmentation and tagging Send-time optimisation
Integrations	Salesforce, Slack, Zapier, WordPress, Shopify, Google Analytics	Shopify, WordPress, Salesforce, Zapier, Canva, WooCommerce
API	Available	Available
Skill level	Beginner, Intermediate	Beginner, Intermediate
Platforms	Web, iOS, Android	Web, iOS, Android
Main advantages	Free CRM tier provides real value before any paid upgrade All hubs share the same contact database, reducing data silos Extensive third-party integrations and a large partner ecosystem	Free plan covers a small list with most core features Large template library speeds up email design Wide integration support connects to most e-commerce and CMS platforms
Main disadvantages	Costs rise quickly when adding multiple hubs at higher contact volumes Advanced automation requires a higher-tier plan	Pricing climbs with list size and can be costly for larger audiences Advanced segmentation and A/B testing locked to higher plans
Data checked	Checked October 4, 2026	Checked October 4, 2026
	Try HubSpot	Try Mailchimp

Which one to choose

Choose HubSpot if

Growing businesses that want marketing and sales data in one CRM
Teams running email campaigns alongside paid ads and landing pages
Companies that want to start free and add features as they scale

Choose Mailchimp if

Small businesses sending regular newsletters or promotional emails
Creators monetising a subscriber list
Teams wanting email and a basic landing page in one tool