Compare other tools| Tool | Canva | Recraft |
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| Price | From $12/month, billed annually$144/year billed annually | From $12/month$120/year billed annually |
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| Free plan | Free plan | Free plan |
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| Best for | - Non-designers creating professional-looking social media graphics and marketing materials
- Small teams collaborating on brand assets
- Quick design work using templates
| - Designers maintaining visual consistency across a brand or campaign
- Creating icons and vector-style illustrations from text
- Marketing teams generating on-brand social assets
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| Ease of use | Usable by beginners | Usable by beginners |
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| Key features | - Drag-and-drop design editor with a large template library
- Text-to-image AI generation
- Background removal and Magic Edit
- Brand kit with fonts, colors, and logos
- Team collaboration and comment tools
| - Text-to-image and text-to-vector generation
- Brand style creation and locking
- Image editor with layer controls
- Background removal
- Batch generation
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| Integrations | Slack, Google Drive, Dropbox, HubSpot, Mailchimp, WordPress | None on record |
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| API | Not on record | Available |
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| Skill level | Beginner, Intermediate | Beginner, Intermediate |
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| Platforms | Web, iOS, Android | Web |
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| Main advantages | - Template library covers hundreds of formats and use cases
- Easy for non-designers to produce consistent, polished results
- Free plan includes a substantial set of features
| - Style locking keeps AI outputs consistent across a project
- Generates vector SVGs, not only raster images
- Free tier available with no time limit
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| Main disadvantages | - AI image generation features are less advanced than dedicated generators
- Some templates and export options are Pro-only
| - Narrower aesthetic range than models built for fine-art generation
- Detailed pricing for higher tiers is not prominently listed
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| Data checked | Checked October 4, 2026 | Checked October 4, 2026 |
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| Try Canva | Try Recraft |
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Which one to choose
Choose Canva if
- Non-designers creating professional-looking social media graphics and marketing materials
- Small teams collaborating on brand assets
- Quick design work using templates
Read review
Choose Recraft if
- Designers maintaining visual consistency across a brand or campaign
- Creating icons and vector-style illustrations from text
- Marketing teams generating on-brand social assets
Read review