Recraft
AI image and vector generator for designers, with style controls and brand-consistent generation.
Overview
Recraft is an AI design tool that generates raster images and vector SVGs from text prompts, with tools to define and lock a consistent visual style across a project. It supports digital illustrations, icons, and marketing graphics, and lets users create a brand style by uploading reference images or selecting a color palette. The tool includes an editor for adjusting compositions and a background removal function. It is aimed at designers who need repeatable AI-generated assets across a campaign or product.
Key features
- Text-to-image and text-to-vector generation
- Brand style creation and locking
- Image editor with layer controls
- Background removal
- Batch generation
Pricing
- Pricing model
- Freemium
- Monthly
- From $12/month
- Yearly
- $120/year billed annually
- Free plan
- Yes
- Free trial
- Not on record
- Last verified
- Checked October 4, 2026
Pros
- Style locking keeps AI outputs consistent across a project
- Generates vector SVGs, not only raster images
- Free tier available with no time limit
Cons
- Narrower aesthetic range than models built for fine-art generation
- Detailed pricing for higher tiers is not prominently listed
Who should use it
- Designers maintaining visual consistency across a brand or campaign
- Creating icons and vector-style illustrations from text
- Marketing teams generating on-brand social assets
Beginner, Intermediate · Individuals, Small teams
Who shouldn't
- Photorealistic photography or product shots
- Cinematic or painterly fine-art styles
Facts
- Category
- AI image generators
- Platforms
- Web
- Integrations
- None on record
- API
- Available
- Skill level
- Beginner, Intermediate
- Team size
- Individuals, Small teams
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- MidjourneyAI image generators
Text-to-image generator known for artistic, high-quality outputs via Discord and a web interface.
From $10/month - Adobe FireflyAI image generators
Adobe's generative AI image tool trained on licensed content, designed for commercial-safe creative work.
Pricing information is currently unavailable. - CanvaAI image generators
All-in-one graphic design platform with AI image generation, templates, and team collaboration.
From $12/month, billed annually - IdeogramAI image generators
Text-to-image generator with reliable text rendering inside generated images.
From $20/month - LookaAI image generators
AI logo maker that generates logo options from a brand questionnaire and delivers editable files.
Pricing information is currently unavailable.
Frequently asked questions
How much does Recraft cost?
From $12/month. $120/year billed annually. Checked October 4, 2026.
Does Recraft have a free plan?
Yes. Recraft has a free plan.
Who is Recraft best for?
Designers maintaining visual consistency across a brand or campaign; Creating icons and vector-style illustrations from text; Marketing teams generating on-brand social assets.
Which platforms does Recraft run on?
Web.
Does Recraft have an API?
Yes, Recraft offers an API.
What are the alternatives to Recraft?
Tools often weighed against Recraft include Midjourney, Adobe Firefly, Canva, Ideogram, Looka.