Clay
Data enrichment and go-to-market platform that pulls contact information from dozens of sources and automates personalised outreach.
Overview
Clay connects more than 75 data providers in enrichment waterfalls, querying each in sequence until a contact field is filled. An integrated AI agent called Claygent can browse the web to research prospects and complete custom research tasks at scale. Enriched tables feed into email sequence tools or can be exported to CRM systems. Clay is aimed at sales engineers and growth teams who want programmatic, data-driven outreach at high volume rather than manual prospecting or a simple sequencing tool.
Key features
- Multi-provider enrichment waterfall with 75+ data sources
- Claygent AI agent for web research on prospects
- AI-generated personalised email copy per contact row
- Native integration with email sending tools
- Export to CRM and outreach platforms
Pricing
- Pricing model
- Freemium
- Monthly
- From $167/month
- Yearly
- Not on record
- Free plan
- Yes
- Free trial
- Yes
- Last verified
- Checked October 4, 2026
Pros
- Waterfall logic maximises data coverage while controlling credit spend
- Claygent can handle research tasks that would take a team hours manually
- Highly customisable compared to all-in-one outreach platforms
Cons
- Steeper learning curve than simpler outreach tools
- Credit-based pricing can be hard to predict for large lists
Who should use it
- Sales and growth engineers building automated, personalised outreach at scale
- Teams that need contact data from multiple providers waterfall-checked
- Operations teams enriching CRM records from many sources at once
Intermediate, Advanced · Individuals, Small teams, Mid-size teams
Who shouldn't
- Teams who want a simple point-and-click email sequencer
- Consumer-facing marketing or content creation
Facts
- Category
- AI marketing
- Platforms
- Web
- Integrations
- HubSpot, Salesforce, Outreach, Salesloft, Apollo.io, Instantly, Zapier
- API
- Available
- Skill level
- Intermediate, Advanced
- Team size
- Individuals, Small teams, Mid-size teams
- Data and privacy
- We have no verified details on data handling. Read the vendor's privacy policy before uploading sensitive material.
Alternatives
- Apollo.ioAI marketing
Sales intelligence platform with a B2B contact database, email sequencing and AI-personalised outreach tools.
Pricing information is currently unavailable. - HubSpotAI marketing
CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
From $7/month - ZapierAI automation
No-code automation platform that connects thousands of web apps through trigger-and-action workflows called Zaps.
From $29.99/month - n8nAI automation
Open-source workflow automation tool with a node-based visual editor, code steps and built-in AI agent nodes.
Open source, free to self-hostNot yet verified
Frequently asked questions
How much does Clay cost?
From $167/month. Checked October 4, 2026.
Does Clay have a free plan?
Yes. Clay has a free plan, and paid plans can be tried before buying.
Who is Clay best for?
Sales and growth engineers building automated, personalised outreach at scale; Teams that need contact data from multiple providers waterfall-checked; Operations teams enriching CRM records from many sources at once.
Which platforms does Clay run on?
Web.
Does Clay have an API?
Yes, Clay offers an API.
What are the alternatives to Clay?
Tools often weighed against Clay include Apollo.io, HubSpot, Zapier, n8n.