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Comparison

Clay vs Zapier

Clay and Zapier side by side, from the same structured data our advisor scores against. Where we have no verified information the table says so.

ToolClayZapier
PriceFrom $167/monthFrom $29.99/month$239.88/year billed annually
Free planFree planFree plan
Best for
  • Sales and growth engineers building automated, personalised outreach at scale
  • Teams that need contact data from multiple providers waterfall-checked
  • Operations teams enriching CRM records from many sources at once
  • Non-technical users who want to automate tasks between apps without code
  • Small teams connecting CRM, email, project management and communication tools
  • Teams that need a large library of ready-made app connectors
Ease of useTakes some experienceUsable by beginners
Key features
  • Multi-provider enrichment waterfall with 75+ data sources
  • Claygent AI agent for web research on prospects
  • AI-generated personalised email copy per contact row
  • Native integration with email sending tools
  • Export to CRM and outreach platforms
  • Trigger-and-action Zap builder
  • Multi-step Zaps with filters, paths and formatters
  • AI steps for summarising and transforming data
  • Thousands of app integrations
  • Scheduled and webhook-triggered workflows
IntegrationsHubSpot, Salesforce, Outreach, Salesloft, Apollo.io, Instantly, ZapierGmail, Slack, HubSpot, Salesforce, Google Sheets, Notion, Airtable
APIAvailableAvailable
Skill levelIntermediate, AdvancedBeginner, Intermediate
PlatformsWebWeb
Main advantages
  • Waterfall logic maximises data coverage while controlling credit spend
  • Claygent can handle research tasks that would take a team hours manually
  • Highly customisable compared to all-in-one outreach platforms
  • Largest app integration library of any automation tool
  • No-code setup means most users are productive within minutes
  • Free tier covers basic single-step automations
Main disadvantages
  • Steeper learning curve than simpler outreach tools
  • Credit-based pricing can be hard to predict for large lists
  • Task pricing climbs quickly with high-volume workflows
  • Complex data mapping and conditional logic can feel limited compared to code-based tools
Data checkedChecked October 4, 2026Checked October 4, 2026
Try ClayTry Zapier

Which one to choose

Choose Clay if

  • Sales and growth engineers building automated, personalised outreach at scale
  • Teams that need contact data from multiple providers waterfall-checked
  • Operations teams enriching CRM records from many sources at once

Read review

Choose Zapier if

  • Non-technical users who want to automate tasks between apps without code
  • Small teams connecting CRM, email, project management and communication tools
  • Teams that need a large library of ready-made app connectors

Read review