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Comparison

Clay vs HubSpot

Clay and HubSpot side by side, from the same structured data our advisor scores against. Where we have no verified information the table says so.

Tool	Clay	HubSpot
Price	From $167/month	From $7/month
Free plan	Free plan	Free plan
Best for	Sales and growth engineers building automated, personalised outreach at scale Teams that need contact data from multiple providers waterfall-checked Operations teams enriching CRM records from many sources at once	Growing businesses that want marketing and sales data in one CRM Teams running email campaigns alongside paid ads and landing pages Companies that want to start free and add features as they scale
Ease of use	Takes some experience	Usable by beginners
Key features	Multi-provider enrichment waterfall with 75+ data sources Claygent AI agent for web research on prospects AI-generated personalised email copy per contact row Native integration with email sending tools Export to CRM and outreach platforms	Email marketing with AI content generation Landing page and form builder Marketing automation workflows CRM with contact and deal tracking AI chatbot builder
Integrations	HubSpot, Salesforce, Outreach, Salesloft, Apollo.io, Instantly, Zapier	Salesforce, Slack, Zapier, WordPress, Shopify, Google Analytics
API	Available	Available
Skill level	Intermediate, Advanced	Beginner, Intermediate
Platforms	Web	Web, iOS, Android
Main advantages	Waterfall logic maximises data coverage while controlling credit spend Claygent can handle research tasks that would take a team hours manually Highly customisable compared to all-in-one outreach platforms	Free CRM tier provides real value before any paid upgrade All hubs share the same contact database, reducing data silos Extensive third-party integrations and a large partner ecosystem
Main disadvantages	Steeper learning curve than simpler outreach tools Credit-based pricing can be hard to predict for large lists	Costs rise quickly when adding multiple hubs at higher contact volumes Advanced automation requires a higher-tier plan
Data checked	Checked October 4, 2026	Checked October 4, 2026
	Try Clay	Try HubSpot

Which one to choose

Choose Clay if

Sales and growth engineers building automated, personalised outreach at scale
Teams that need contact data from multiple providers waterfall-checked
Operations teams enriching CRM records from many sources at once

Choose HubSpot if

Growing businesses that want marketing and sales data in one CRM
Teams running email campaigns alongside paid ads and landing pages
Companies that want to start free and add features as they scale