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Comparison

HubSpot vs Semrush

HubSpot and Semrush side by side, from the same structured data our advisor scores against. Where we have no verified information the table says so.

ToolHubSpotSemrush
PriceFrom $7/monthFrom $139/month$1407.96/year billed annually
Free planFree planFree plan
Best for
  • Growing businesses that want marketing and sales data in one CRM
  • Teams running email campaigns alongside paid ads and landing pages
  • Companies that want to start free and add features as they scale
  • Marketing teams that need keyword, backlink and site audit tools together
  • Agencies managing multiple client domains
  • Teams running both organic and paid search
Ease of useUsable by beginnersTakes some experience
Key features
  • Email marketing with AI content generation
  • Landing page and form builder
  • Marketing automation workflows
  • CRM with contact and deal tracking
  • AI chatbot builder
  • Keyword research with volume and difficulty data
  • Site health audit
  • Backlink database and gap analysis
  • AI writing assistant with SEO recommendations
  • Social media scheduling and analytics
IntegrationsSalesforce, Slack, Zapier, WordPress, Shopify, Google AnalyticsGoogle Analytics, Google Search Console, Trello, Zapier, WordPress
APIAvailableAvailable
Skill levelBeginner, IntermediateIntermediate, Advanced
PlatformsWeb, iOS, AndroidWeb, Browser extension
Main advantages
  • Free CRM tier provides real value before any paid upgrade
  • All hubs share the same contact database, reducing data silos
  • Extensive third-party integrations and a large partner ecosystem
  • Covers nearly every organic and paid channel research need in one tool
  • Competitive intelligence shows exact keywords and ads competitors use
  • Extensive reporting for client presentations
Main disadvantages
  • Costs rise quickly when adding multiple hubs at higher contact volumes
  • Advanced automation requires a higher-tier plan
  • Expensive for small teams who only need one or two features
  • Steeper learning curve than single-purpose SEO tools
Data checkedChecked October 4, 2026Checked October 4, 2026
Try HubSpotTry Semrush

Which one to choose

Choose HubSpot if

  • Growing businesses that want marketing and sales data in one CRM
  • Teams running email campaigns alongside paid ads and landing pages
  • Companies that want to start free and add features as they scale

Read review

Choose Semrush if

  • Marketing teams that need keyword, backlink and site audit tools together
  • Agencies managing multiple client domains
  • Teams running both organic and paid search

Read review