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Comparison

Apollo.io vs Semrush

Apollo.io and Semrush side by side, from the same structured data our advisor scores against. Where we have no verified information the table says so.

ToolApollo.ioSemrush
PricePricing information is currently unavailable.From $139/month$1407.96/year billed annually
Free planFree planFree plan
Best for
  • Sales development representatives building targeted outreach lists
  • Revenue teams that want contact data and sequencing in one tool
  • Organisations enriching CRM records with verified email and company data
  • Marketing teams that need keyword, backlink and site audit tools together
  • Agencies managing multiple client domains
  • Teams running both organic and paid search
Ease of useTakes some experienceTakes some experience
Key features
  • B2B contact and company database with filters
  • Email sequencing with automated follow-ups
  • AI-personalised opening lines
  • Dialer for call steps in sequences
  • CRM sync with Salesforce and HubSpot
  • Keyword research with volume and difficulty data
  • Site health audit
  • Backlink database and gap analysis
  • AI writing assistant with SEO recommendations
  • Social media scheduling and analytics
IntegrationsSalesforce, HubSpot, Outreach, Salesloft, Slack, ZapierGoogle Analytics, Google Search Console, Trello, Zapier, WordPress
APIAvailableAvailable
Skill levelIntermediate, AdvancedIntermediate, Advanced
PlatformsWeb, Browser extensionWeb, Browser extension
Main advantages
  • Contact database and sequencing in one tool removes the need for separate services
  • Intent data helps prioritise outreach to accounts showing buying signals
  • Free tier gives access to a limited number of verified contacts
  • Covers nearly every organic and paid channel research need in one tool
  • Competitive intelligence shows exact keywords and ads competitors use
  • Extensive reporting for client presentations
Main disadvantages
  • Data accuracy for some regions and industries can be inconsistent
  • Feature depth is unnecessary for teams doing low-volume outreach
  • Expensive for small teams who only need one or two features
  • Steeper learning curve than single-purpose SEO tools
Data checkedChecked October 4, 2026Checked October 4, 2026
Try Apollo.ioTry Semrush

Which one to choose

Choose Apollo.io if

  • Sales development representatives building targeted outreach lists
  • Revenue teams that want contact data and sequencing in one tool
  • Organisations enriching CRM records with verified email and company data

Read review

Choose Semrush if

  • Marketing teams that need keyword, backlink and site audit tools together
  • Agencies managing multiple client domains
  • Teams running both organic and paid search

Read review