Compare other tools| Tool | Apollo.io | HubSpot |
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| Price | Pricing information is currently unavailable. | From $7/month |
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| Free plan | Free plan | Free plan |
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| Best for | - Sales development representatives building targeted outreach lists
- Revenue teams that want contact data and sequencing in one tool
- Organisations enriching CRM records with verified email and company data
| - Growing businesses that want marketing and sales data in one CRM
- Teams running email campaigns alongside paid ads and landing pages
- Companies that want to start free and add features as they scale
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| Ease of use | Takes some experience | Usable by beginners |
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| Key features | - B2B contact and company database with filters
- Email sequencing with automated follow-ups
- AI-personalised opening lines
- Dialer for call steps in sequences
- CRM sync with Salesforce and HubSpot
| - Email marketing with AI content generation
- Landing page and form builder
- Marketing automation workflows
- CRM with contact and deal tracking
- AI chatbot builder
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| Integrations | Salesforce, HubSpot, Outreach, Salesloft, Slack, Zapier | Salesforce, Slack, Zapier, WordPress, Shopify, Google Analytics |
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| API | Available | Available |
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| Skill level | Intermediate, Advanced | Beginner, Intermediate |
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| Platforms | Web, Browser extension | Web, iOS, Android |
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| Main advantages | - Contact database and sequencing in one tool removes the need for separate services
- Intent data helps prioritise outreach to accounts showing buying signals
- Free tier gives access to a limited number of verified contacts
| - Free CRM tier provides real value before any paid upgrade
- All hubs share the same contact database, reducing data silos
- Extensive third-party integrations and a large partner ecosystem
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| Main disadvantages | - Data accuracy for some regions and industries can be inconsistent
- Feature depth is unnecessary for teams doing low-volume outreach
| - Costs rise quickly when adding multiple hubs at higher contact volumes
- Advanced automation requires a higher-tier plan
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| Data checked | Checked October 4, 2026 | Checked October 4, 2026 |
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| Try Apollo.io | Try HubSpot |
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Which one to choose
Choose Apollo.io if
- Sales development representatives building targeted outreach lists
- Revenue teams that want contact data and sequencing in one tool
- Organisations enriching CRM records with verified email and company data
Read review
Choose HubSpot if
- Growing businesses that want marketing and sales data in one CRM
- Teams running email campaigns alongside paid ads and landing pages
- Companies that want to start free and add features as they scale
Read review